Professional MLS presence
Present your home in the marketplace agents use to find and share active listings with qualified buyers.
Professional MLS listing • $995
Get listed for $995. Keep more when you sell.
Reach buyers and agents through the MLS and major real estate sites with a lower-cost listing path built for hands-on DFW sellers.
Keller-based help for sellers, buyers, renters, and investors across DFW.
$995Professional listing option
MLSExposure where agents search
Major sitesReach buyers across the web
More equityKeep more of your proceeds
Maximum exposure. More equity.
Why pay for more listing service than you need?
Your home deserves to be seen where serious buyers and their agents are looking. The $995 option is built around a professional MLS listing and the broad online exposure that can follow through sites such as Zillow, Trulia, Realtor.com, Redfin, and other MLS-connected destinations.
The difference is simple: you get a powerful route to market at a lower listing cost, leaving more of your equity where it belongs—with you.
If you are ready to take an active role in your sale, this is the offer to ask about first. Call Gene with your address and timing to see how quickly your listing can be prepared for market.
Why it works
The visibility your home needs. The flexibility you want.
Broad online reach
Expand discovery through MLS-connected real estate sites where buyers search, save, compare, and request showings.
Keep more equity
Choose a lower-cost listing path when you are comfortable taking a more active role in parts of the sale.
A strong fit for hands-on sellers
Get the reach. Stay in control.
- Professional exposure to buyers and real estate agents
- A clear, recognizable $995 entry point
- Direct access to a local DFW real estate professional
- More control over how much support you purchase
- A way to preserve more proceeds from your sale
- The option to discuss broader support when you need it
Designed for sellers who want options
Put your money into the move—not an oversized listing package
A traditional full-service listing can be valuable when you want someone managing every stage. But if you are comfortable taking an active role, the $995 option gives you a different way to compete: professional market access without automatically buying the broadest service package.
That can make a meaningful difference when you are protecting proceeds for a down payment, relocation, repairs, retirement, debt reduction, or the next investment. You decide what kind of support is worth paying for, and Gene helps you understand the path before your home goes live.
The first call is practical. Bring the property address, your preferred timing, and the parts of the sale you want help with. You will learn whether the current $995 option fits, what the package covers, what remains in your hands, and whether a more supported listing approach would create better value for your situation.
Presentation still matters
Pair MLS reach with photography that gets the home noticed
The $995 option gets your property into the professional marketplace. Strong photography helps that exposure work harder by making the home easier to notice, understand, and remember.
Ask Gene how high-end photography fits your listing plan. You can match the streamlined MLS option with the visual presentation your property needs, or compare it with the complete marketing support available through full-service representation.
Call Gene about photography and the $995 option →
Straight answers before you list
$995 listing option FAQs
What should I ask on the first call?
Share your property address, desired timing, current condition, occupancy, and the support you want. Gene can explain the current service scope, listing term, seller responsibilities, and which additional services or costs may apply to your situation.
Will my listing appear on every real estate site?
MLS syndication commonly distributes listing data to major real estate portals, but each third-party site controls its own display, timing, and data format. Gene can explain the intended distribution path and help you understand what to expect after launch.
Is high-end photography available?
Yes. Talk with Gene about the photography plan that best fits your property and how it works with the current $995 option. Great images can help your MLS exposure make a much stronger first impression.
How is buyer-agent compensation handled?
Compensation choices are separate from the $995 headline and should be discussed with Gene based on current rules, available forms, and your instructions. Your written agreement will document the applicable choices and costs.
Who handles showings and offers?
The division of responsibilities depends on the current package. Ask who receives inquiries, coordinates access, communicates with buyers or agents, presents offers, and tracks deadlines so you know exactly where your role begins and ends.
Can I get more support if I need it?
Talk with Gene about the level of help you want with pricing, photography, showings, offer review, negotiation, and transaction coordination. The goal is to match the service path to your confidence, time, and property.
How does this compare with full service?
The $995 option emphasizes lower cost and a more active seller role. Full service can add hands-on preparation, marketing, communication, negotiation, and contract-to-close support. Gene can walk you through both so you can choose based on value, not guesswork.
Keep more when you sell
See if the $995 option fits your home.
One direct conversation will clarify the current package, your role, and the fastest path to getting your property on the market.